The first phase of the certification is set to deploy in Q1 of 2024. The certification is centered around mental health with an evidence-based holistic approach that focuses on a whole-person, systematic perspective of fitness, nutrition and mindfulness. The IDEA Health & Fitness Association surveyed their readers to understand what level of impact certifying 10,000 fitness professionals could have, reporting that their network of group training instructors and personal trainers yield 20.8 million client interactions annually. The JWB Foundation has been developing the certification coursework since early 2023, after the demand for specialized mental health courses in the fitness profession was identified via a 2021 survey distributed by the IHRSA Foundation reporting 90% of respondents would take a course in mental health. The Champion-level partnership will help fund the foundation’s Mental Well-being Certification for Fitness Professionals, a first of its kind for the fitness industry. Matrix Fitness, the world’s fastest growing commercial fitness brand, announced the expansion of their partnership with the John W. The certification is centered around mental health with an evidence-based holistic approach / Matrix Fitness
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